Dr. Jernej Zupanc • Founder and Director

My passion is to study and teach how to visually present complex messages and make them easy to understand. I help scientists, innovators and entrepreneurs communicate more effectively. I can also help you get your messages across and influence your audience – be it through scientific publications, conference presentations, grant proposals or startup funding pitch decks.

I was a PhD researcher and PostDoc in computer science at University of Ljubljana (2006-2012) and a Fulbright Scholar at Northeastern University (2009-2010). I also worked as Head of computer vision at a startup for five years and was a Horizon 2020 External Expert Evaluator for business and innovation support programes. Now, my primary focus is training and consulting.

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My primary focus is the visual aspect, however, I eclectically collect best practices from communication experts no matter their field of application (persuasion, psychology, marketing, graphic design, photography, journalism etc.). I’ve also studied thousands of visualizations and reverse engineered best practices. For each approach, I try to find out: (1) does it work, (2) can my clients use it to improve their communication.

Through years, I have collected the materials and prepared them in a sequence of easy to grasp lessons and exercises which constitute my Seyens workshops. You’ll be able to quickly internalize the concepts, mostly because they make sense and can be directly applied to what you do.

From my work in diverse environments (research, engineering, policy, business), and Seyens workshops, where I’ve been exposed to hundreds of researchers from various research fields, I have developed the ability to quickly absorb scientific concepts and see them from different perspectives. This allows me to guide you with feedback on how you can improve the way you communicate your own research.

You might find it relevant that I too have conducted research. My PhD was in computer science (biomedical image analysis) and I was a Fulbright scholar at Northeastern University in Boston. After returning from the USA, I wrote a manual on how to prepare the Fulbright proposal which has since helped over 100.000 applicants from 205 countries. In the last three years, I’ve been active as an evaluator of H2020 research and innovation related proposals. I’ve read more than 4000 pages of project proposals and gained significant experience on being on both sides of project application (also consulted successful H2020 project application for €1M+). My professional profile is on LinkedIn.

My professional positions

And then there is Seyens, the meeting point of my passion for science and my purpose of adding value. It is where I’ve found I can contribute. It is truly a ‘help science do science’.