The Seyens Team and Dr. Jernej Zupanc

Seyens is a team of PhD-level scientists dedicated to helping researchers communicate complex ideas clearly and effectively. We specialize in visual communication training and consulting for science and innovation environments — from early-stage researchers to deep-tech startups and industry leaders.

All Seyens trainers are certified in delivering the Seyens Method™, a science-based approach to visual communication grounded in human visual perception, psychology, and communication strategy. Every trainer completes a rigorous certification and mentorship process to ensure that all sessions are clear, consistent, and practically useful to researchers.

The team is led by Dr. Jernej Zupanc, who created the Seyens Method in 2013. Since then, over 7,000 scientists in 24 countries have participated in Seyens workshops and consultations at more than 250 institutions worldwide — including universities, research centers, startups, and Fortune 500 companies.

Dr. Jernej Zupanc, Communication Coach & Consultant

Dr. Jernej Zupanc, Founder of Seyens

Why Seyens?

We believe that good science deserves to be understood.
Too much important research fails—not because it is wrong, but because it is unclear. When science is misunderstood, funding is misallocated, decisions are delayed, and impact is lost.

We help scientists achieve clarity by:

  • Treating visual communication as thinking first, then design
  • Teaching a coherent system, not isolated tricks
  • Prioritizing speed and ease of understanding over aesthetics
  • Respecting scientific integrity while simplifying complexity
  • Developing judgment, not dependency on templates or rules

We deliver this through: Seyens Method Training

  • Live workshops (online and in person)
  • Structured online courses
  • Personalized feedback on real scientific material
  • Drawing exercises
  • Peer-feedback discussions
  • Templates and tools designed for clarity

The output is clearer figures, slides, posters, papers, and grants — but the real result is better scientific decisions.

Background

Jernej holds a PhD in computer science with a focus on biomedical image analysis and was a Fulbright Scholar at Northeastern University in Boston. He is also the author of a widely used Fulbright application guide that has helped over 100,000 applicants from 209 countries.

He served as an evaluator for EU Horizon 2020 proposals and worked as a grant consultant and writer, securing over €3 million in funding and contributing to an additional €20 million in successful applications.

In addition to leading Seyens, Jernej continues to refine and teach the Seyens Method by integrating insights from design, psychology, education, and scientific communication — helping researchers not only communicate better now, but build lasting visual communication skills for the future.

Learn more on LinkedIn.