How to Choose a PowerPoint Aspect Ratio: 4:3 or 16:9?

which aspect ratio should you choose for your powerpoint presentation slides
When designing a PowerPoint presentation, one of the first choices one makes is the slide size. PowerPoint has switched to default 16:9 aspect ratio of the presentations a couple of years ago, which follows the trend of "wide-everything", including smartphones, computer monitors, TVs, and projectors & beamers. But with the craze to wide-everything, is 16:9 slide presentation aspect ratio the best choice for all circumstances? Here are my thoughts. (more…)

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The »7 C’s of Effective Communication« Applied to Science

The concept of »7 C’s of Effective Communication« first appeared in business, where time is precious and there is no room for mistakes done out of misinformation. The »7 C's« stand for seven essential principles of communication starting with the letter C. Each one represents a requirement that the message should meet to be effective. Applying these principles to your communication ensures that your message will be in sync with the recipient's understanding and free from ballast. (more…)

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What is Effective Communication?

Every time you want to communicate meaningfully, you should first consider the two important elements: the audience and the goal. You should clearly define both within the context of your communication. The reason is that different audiences require different approaches in order to get them to the desired goals. (more…)

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